Tours 
Attractions 
Events Genuine. Unique. Unforgettable.
About us
As an association, we have been responsible for tourism in the city of Chur since it was founded in 1903.
unforgettably charming.
Chur
Chur Tourism is the tourist organisation of the city of Chur. Together with partners, we promote the destination, develop offers for leisure and business travellers and provide comprehensive information services. We also represent Chur's tourism interests to the outside world.
As the oldest city in Switzerland, we are both tradition-conscious and future-orientated - with a clear profile, strong networking and a keen sense for the needs of our guests.
Vision.
Chur surprises and inspires - as a leisure, business and travel destination.
Specifically, we surprise and inspire:
- as a charming boutique city with the oldest old town in Switzerland and its impressive architecture
- as the perfect starting point for the UNESCO World Heritage railway experience
- as a business destination
- with TOP events
- through a compact, high-quality art and cultural programme
- through a mountain railway that leads from the centre of the city to new distant views
- as a diverse bike destination
- visitors to the surrounding destinations on their must-see day trip
Mission.
- We consistently focus our positioning and marketing activities on leisure tourism.
- Our visual language is unique, our storytelling is original and our advertising messages are bold.
- We promote Chur consistently and repetitively as the perfect starting point for the Graubünden railway experience. To do this, we go into the markets and work closely with the Rhaetian Railway.
- We trigger day trips from the surrounding holiday destinations. Therefore, we cooperate with local tourism organisations and local media.
- We develop art and culture marketing that focuses on the surprising aspects of the offer.
- Together with partners, we communicate the bike destination.
- We create city experiences that inspire, work closely with the city and incorporate tourism concerns into urban development.
